Know your employees and the topics they are interested in
Did you know that 62% of the emails your employees receive are not important?
Yes, that’s right, 62%.
Your employees may feel stressed and overwhelmed with that much information. As a result, they may just end up ignoring your messages, including the most important ones!
To catch your employees’ attention, you need to share with them the right information — the information they need, nothing more, nothing else.
Create the right type of content
The one-size-fits-all approach doesn’t work in communications. Sending out generic newsletter emails every month to your remote teams won’t help you engage with them and support their productivity!
The golden rule here is to adapt the content you create to your internal audiences. Keep in mind that not all your employees have the same preferences when it comes to content. Some of them may prefer to read posts while others may enjoy watching short videos or listening to podcasts or reading posts.
Use the right communication channels
Because your workforce is getting more and more dispersed, you may be tempted to use one communication channel to make things easier for your employees. But that won’t work.
Besides communicating with a dispersed workforce, you’re also dealing with a multi-generational workforce.
Make sure you can reach all your employees
One of the best ways to ensure that your employees get the materials they need in a timely manner is to make your internal communication mobile-friendly.
For example, it may be difficult for your sales team to keep up with all the new sales presentations you’ve prepared, the templates they can use or the sales updates you share with the team. But you can make their life easier by sending them a push notification whenever you have new materials ready for them.
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