Following up is critical to a company’s success. You’re more likely to seal the transaction if you follow up quickly. In fact, according to one survey, 78 percent of clients prefer to do business with the firm that answers to them first. A high-priority component of any marketing plan should be following up with potential consumers. With that in mind, here are five successful follow-up tactics you may use to communicate with prospects who are interested.
Be Persistent but not too Persistent.
Sending a follow-up email every day doesn’t demonstrate courage or enthusiasm; it demonstrates a lack of regard for a person’s time. Giving at least a week before following up is a good rule of thumb. If you say it too soon, it will come off as pushy; if you say it too late, the other person will have no idea who you are. I usually start by sending an email once a week, then every couple of weeks.
Know when following up should stop.
Whether you’ve followed up a few times and still haven’t received a response, it’s worth asking if you should stop. After all, you don’t want to squander your time. “I realize how busy you are and absolutely understand if you haven’t had the time to reach out,” I’ll say sometimes. But if you’re not interested, I don’t want to spam you with emails. Please let me know if you’d like me to cease contacting you.” Most individuals value honesty and don’t want to waste others’ time, so they’ll tell you the truth one way or another.
Try different approaches.
If you’re having trouble connecting with someone, consider switching things around. To put it another way, don’t send the same email at the same time on the same day of the week. It’s not always about catching folks at the proper time to get them to respond. If you usually follow up in the morning, try a few times later in the day.
If someone asks you to stop following up, please do so. However, it is your job to keep trying until you
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