Provide great service
Your employees interact with customers on a regular basis. To ensure everyone has a positive experience, employees should be encouraged and empowered to treat customers well.
(And, in turn, your team should be happy and motivated.
The customers we spoke with listed customer service as the most important reason why they’re loyal to a business.
“They treat each customer as if they were family,” one customer said. And another: “You are not paying for a product, you are paying for an experience.”
Make it personal
Remembering details like a customer’s favorite bottle of wine or a hard-to-find snack can mean a lot, and it ensures that customers feel valued, known and understood.
With Square’s Customer Directory notes and reminders, you and all of your employees can easily manage relationships with each customer.
This comes in handy for prompt follow-ups, like when a product is back in stock.
Stay in touch
Everyone wants to feel like they’re being kept in the loop. This means that it’s important to send newsletters, event invitations, and specialty emails. With the right email marketing tools, you should be able to segment customers by behavior and provide more personalized offers that get them in the door more often.
Reward your customers for coming back with a loyalty program, be it a with a digital software program or an old-school punch card. Loyalty programs serve as encouragement to return, and are especially helpful to differentiate your business from similar ones in your area, respondents said.
Celebrate your customers
Honor loyal customers with special events, like an evening with private shopping and discounts, or a preview party of a menu or new cocktails you’re testing. It’s an easy way to make your loyal customers feel appreciated and special.
You might even start a friends and family day with discounted shopping for loyal customers, so they can bring someone special and spread the word.
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