Find leads and customers ahead of time
As many businesses are going to be focusing on the here and now, struggling to maintain normal running operation, this could be your chance to build a new network of prospective customers. Putting time and effort into generating new leads now will ensure that you have a pool of potential customers to rely on once things have calmed down.
In addition, your leads should have increased confidence in you as a business. If you’re looking for new clients at a time when most of your competition is going through a crisis, you’re showing your customers you’re on top of things.
Adapt your services to the current situation
In many parts of the world, the general public being advised to stay at home poses serious difficulties to businesses. If your company follows the B2C model and relies on face-to-face, in-store interaction with clients, this presents a serious threat, particularly in the long run.
So get creative and brainstorm different ways you can still deliver your service or products.
One obvious example is that of restaurants and cafes operating home-delivery only or offering free delivery, discounts, weekly or monthly subscription-style deals and other incentives helps to stay ahead of the competition.
Market your solutions with coronavirus in mind
Ask yourself whether your product or service could be of additional use or relevance in the midst of the coronavirus crisis, and adapt your marketing to reflect this, especially if you’re introducing an altered service for the duration of the outbreak.
Increased and flexible marketing is also crucial right now, because many people will wonder whether certain businesses are still operational. Make sure your target audience knows you’re open and still going strong.
Ensure your services will still be relevant at later phases
It’s important to consider not only how to survive as a business during the outbreak, but also to have a strategy in place for what’s going to happen afterward. Don’t assume that once the threat to public health has passed, things will just go back to the way they’d been before the outbreak.
One key consideration is that being confined to their homes will likely lead to many customers switching to online or otherwise remote solutions, and it shouldn’t be assumed that post-coronavirus, they will go back to the solutions they’d used prior to the outbreak.
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